SMBs Take the Business Battle to the Clouds
Business success
is derived from a combination of know-how, great communication, and business
swag. Unfortunate but true, without the
swag necessary business contacts and jobs won’t materialize. If they don’t materialize, the business has a
hard time growing at the speed of imagination. The swag is heard through your
communication and seen in your marketing.
What’s a David to do when Goliaths put a big price tag on communication? Should small business look to the clouds for
the answer?
Yes, look to the
clouds. Look to cloud technology for
telecommunication solutions. Large
corporations have their departments spread across the globe in their quest for
consumer, supplier, and labor markets. To keep the departments working and
talking with one another, millions of dollars have been spent to install and
operate PBX systems. A growing business
doesn’t have the kind of capital to invest in PBX. However, the world is the proverbial oyster
now that the Internet is in its fourth generation.
College friends or
defense servicemen may develop viable business models that miles separating
them shouldn’t stop the enterprise from being birthed. Smartphones and online collaboration tools
can sustain the business momentum. Baochi
Nguyen, Ring Central’s Social Strategy Director explained that “a mobile
workforce equipped with smartphones leveraged with RingCentral’s extensive capabilities
turns the cellphone into the business telecommunication system.” In fact, the US workforce is increasingly a
mobile one, given independent contracting, online consultant marketplaces, and
telecommuting. Senior Research Analyst
at IDC Research Stacy Crook writes in a December 2011 study, "Despite recent market turmoil, mobility continues to be a
critical part of the global workforce…We expect to see healthy growth in the
number of mobile workers. Our forecast shows that the worldwide mobile worker
population will increase from just over 1 billion in 2010 to more than 1.3
billion by 2015." RingCentral’s Nguyen
drilled the numbers down to “75% of US workforce is mobile and 50% of US
smartphone usage is for business.”
So what is RingCentral offering to the business sector? Telecommunication
on a cloud platform is the response. All
configuration is done online; therefore, “there’s no hardware, no technical
skill requirements, or long term contracts”, Andrea Toch at Pitch PR glibly
explains. A small to medium size
business can have an Auto Receptionist, multiple extensions, call forwarding,
call screening, VoIP service, message alerts, faxing, emailing and toll free
numbers through a cloud-based contact center.
It’s a matter of inputting everyone’s smartphone and landline numbers into
the system and assigning departments and titles.
RingCentral, established
in 2003, has over 300,000 business customers.
Yelp, Living Social, and Answermania are local
companies using it. Compatible with
laptops, tablets, and cellphones, the company is on a mission to overtake the
PBX market.
CNET editors, the online technology
review and news company, rates RingCentral four stars which is considered
excellent. Twelve CNET user reviews had
10 five-star detailed reviews and 2 one-star detailed reviews. Four user reviews mentioned issues with
offshore customer service.
According to Analytics magazine, “the Mobile
SaaS (software as a service) Market will reach $1.2 billion in 2011 and grow to
$3.7 billion by 2016, with a five-year compound growth rate of 25.8 percent. The ability to
integrate business applications on smartphones, tablets and other wireless
devices is predicted to accelerate SaaS adoption in the corporate business
environment.” These estimates together
with other technology research and advisory firms may suggest that RingCentral
would have competitors. This is the case
where Ifbyphone, Anveo, and Grasshopper are counted in that number.
Ifbyphone, launched
in 2005, uses telephony to provide a voice service. The company describes itself as “a
voice-based marketing automation for sales and service calls.” Customers get call routing, voice mail, a
virtual receptionist, voice broadcasting scheduling and “Smart Click to
call”. Smart Click to call facilitates
customers going from the website to calling the business to order or make
inquiries.
Anveo, launched 2006, is “a
hosted PBX and hosted unified communication services business phone system”
(i.e., “in the cloud”). It offers
worldwide outbound call campaigns (i.e., IVR); Anveo Communicator (a
telecommunication and collaboration tool); “Click to Call Contact ME for the
web and email; online faxing, conference calls, telephone numbers, and web
calls. Another feature, Visual IVR Call Flow is a drag and drop set up for
Internet-enabled Voice 2.0.
The other major competitor is Grasshopper. Its features are most comparable to
RingCentral’s. Grasshopper was
established in 2003 under the name GotVMail.
The company has over 100,000 entrepreneurs and the co-founders state
their niche is the entrepreneur. The
co-founders, Siamak Taghaddos and David Hauser have been written up in Inc.,
Entrepreneur, Businessweek, CNN, Boston Business Journal and American Venture publications.
Services include Voice Studio, Call
Screening, toll free and local telephone numbers, custom greetings, multiple
extensions, call forwarding, and voicemail to email. Where RingCentral offers separate monthly
charges for its five key features, Grasshopper bundles the above-listed items
and charges monthly fees based on minutes.
Two other significant mentions are PhoneBooth and
GoogleVoice. Phonebooth has no
contracts, no setup fees and is plug and play phone equipment. It distinguishes itself from the crowd by
owning its VoIP network. Phone booth has
been featured in Forbes, PC World, Mashable, ReadWriteWeb, lifehacker, and
TMCnet publications. Google Voice is how
Google keeps itself in every information game.
It works with your existing equipment offering online voicemail, free
calls and text messages to Canada and the US and one number. All this is free as long as you permit Google
to track your searches, YouTube viewing, blogging, reading list and other
Google services. Google Voice is
available to consumers and businesses.
Choosing one of these ought to begin the conversation in your
business’s inimitable style and swag that positively affects your business’s
bottom line.
Re-think Hasty Cast Off of Avella's Scratch Off Proposal
It is understood that St. Senator Avella's proposed
scratch off lottery that would fuel community grant funds is a means to support
grassroot and nonprofit program objectives where Member Items had done so. It
is clear Avella's proposal is in response to Governors Patterson and Cuomo's cessation of State Member Items.
The Member Items gave the nonprofit community a place to request funding on an
annual basis, though of a smaller amount
than the multi-year contracts, typical of state agency awards. Multi-year
contracts closeout losers of the RFP process from agency funding for three to
five years or even longer. Further, the award winners have years to develop
relationships with agency employees. The sweetheart deals feared from Member
Items exists with public agencies.
The Member Items gave unincorporated grassroot groups a chance to get funding
for such activities as community gardens, intergenerational programs, special
community events, and other small scale civic projects. These awards were
contingent on the grassroot groups having a fiscal conduit, usually a
community-based nonprofit. Public agencies tend to enter into contracts with
either higher education institutions, groups with 501-c-3 determinations, or
established businesses. Grassroot groups are ineligible for public agency
awards. For these reasons and more, the state legislature had to bring home the
groceries to their districts.
The State Senator's proposal will need to go through the usual vetting that
occurs in NYS Senate and Assembly committees as well as public hearings. The
legislature is in recess now and is due to resume December 2012/January 2013.
Questions that need answering are why did so many years go by where Member Items
were awarded to political associates and family members without correction? Was
it necessary to discontinue Member Items altogether if that was the issue?
I concur that "Flexible funding for a broad range of nonprofits is a good
idea." However, transactions done by agency administrators AND politicians
require close monitoring. Agency administrators may have biases for or against
eligible fund-seeking entities. All humans have flaws.
Labels: news slanting, nonprofits, NYS Senate, politics
President Obama Wasn't Selling Snake Oil Oct 3
The Presidential Debates ought to draw out what a US Presidential candidate plans to do for the nation. The moderator ought to keep the speakers to their times and pose thought-provoking and challenging questions. Last night's debate was a gentlemen's beauty pageant. The commentators liked the fact that Mitt Romney can keep a smile on his face. While looking pleasant and being steady are great social skills, we need a President that isn't simply fluff or "a devil in a blue dress".
Though I honor national leaders, President Ronald Reagan is a fluff case in point. Was he really The Great Communicator? Remember Reagan did say catsup was a vegetable and used unmarked charts to depict economic trends. He was an average actor that used those skills to be the leader of the "free world." Trouble was with his pleasant voice, pleasant smile, and joking, Ronald Reagan suffered with dementia while in office. Americans must look more deeply into politics if we don't want adled or less than competent persons living in the White House.
My observations of President Obama's behavior are that he seemed tired and seemed preoccupied with a matter. Of course, it's just my perception. It was the first time that I saw his "play face." It didn't surprise me that he and Michelle left the stage after greeting the Romney family. If circumstances were such that the President had the liberty to wave and shake hands with the audience as he has done before, he would have done so last night. I believe he left the way he did because he had to get back to work. Our President did say that the security of the nation is on his mind daily. His serious face, broken up by occasional very bright smiles, seemed pensive.
Like many Presidents before him, the position has taxed him as seen in the deeper creases around his mouth. Barack Obama is no longer an Illinois State elected official or the US Senator from Illinois, he's Mr. President who's dealing with a Republican legislature that would rather let the nation run into the boulders than pass his decisions. To agree, to collaborate would mean he ought to be respected. It's like the old adage, "You'd cut off your nose to spite your face." In this case, news commentators were vexing their nose. The debate's seriousness was trivialized by their statements as well as the Tweets from the cyber peanut gallery.
Romney stated he's been in business for 25 years. That means he has business leaders as friends. These friends may have lobbyists on Capitol Hill. If Romney--Massachusetts- -Governor-self-proclaimed-business-executive--was to assume US Presidential responsibilities, one need only look at the wages and salaries paid at the Sports Authority and Staples stores to guess what life and income would be for the US citizenry.
Our President compared himself to President Abraham Lincoln (another man of African ancestry, though this fact is omitted from history books) who faced stiff opposition to his policies that are know hallmarks of our democratic republic. Lincoln faced treasonous business and political leaders that were willing to sink the nation, rather than recognize the humanity of the Earth's first civilized, technologically-advanced people and peacefully end chattel slavery. President Obama experienced the downgrading of the US credit rating because Standard & Poors, "...changed our assumption on [revenue] because the majority of Republicans in Congress continue to resist any measures that would raise revenues." These sons of Illinois have much in common.
Hopefully, President Obama will get a steam bath, massage, and a good night's rest the night before the next debate. If the Presidential Debates are simply performances, then his intellect and power of speech won't cut it. Obama will be rated on his tie, his smile, how long he looks at Romney, and his use of the right sound bites to stir emotions. In the world of politics it's pretty looks and smiles. So, let the beauty pageant continue.